In addition to the “owned” channels identified in the Channel Targeting, Estate Four will identify what “paid” and “earned” channels are best for Audience Targeting utilizing specific messaging from the Messaging Architecture. This Audience Targeting might employ tactics such as SEM, native advertising, display advertising, influencer marketing, etc. See sample template >>
Check out more of the primary tools we use at Estate Four.
The research, interviewing and documentation process that fuels everything Estate Four does. Go >>
A tried and true method to establish an umbrella message with accompanying communication points. Go >>
A key tool for determining the quantity of content needed and frequency of refreshing that content. Go >>