Tools of the Trade: Audience Targeting

aligning stories with audiences

In addition to the “owned” channels identified in the Channel Targeting, Estate Four will identify what “paid” and “earned” channels are best for Audience Targeting utilizing specific messaging from the Messaging Architecture. This Audience Targeting might employ tactics such as SEM, native advertising, display advertising, influencer marketing, etc. See sample template >>

More Tools of the Trade

Check out more of the primary tools we use at Estate Four.