Part art. Part science. Once completed, a great Messaging Architecture is so deceptively simple it makes you wonder why you weren’t doing it all along. Estate Four uses a proven structure for messaging architecture — umbrella message, accompanying messaging points, and supports. See a client sample >>
Check out more of the primary tools we use at Estate Four.
The research, interviewing and documentation process that fuels everything Estate Four does. Go >>
A key tool for determining the quantity of content needed and frequency of refreshing that content. Go >>
Where to find key audiences and what messaging to utilize for that particular audience segment. Go >>